Concert Revenue
Taylor’s greatest income source is from her live performances. She’s currently in the midst of her Eras Tour, which is already the highest-grossing music tour of all time. It is also the first to cross the billion-dollar mark by the end of 2023. According to Bloomberg, Taylor has earned at least $370 million from concerts over the course of her career.
"We consistently see other artists underpricing tours and leaving so much money on the table because the secondary market is profitable," Sloane said. "Taylor is pricing much closer to market demand than her peer artists, and she has an authenticity and level of trust with her fans that allow her to do that." In other words, Swift is capitalizing on every moment she spends in the public eye "to make it count for her business and try to bring money back for herself.”
Streaming Deals
Taylor Swift also has contracts with different music streamers, such as Spotify, Apple, and others. She is estimated to have earned $175 million through her contracts with all of them according to Bloomberg. These deals make her songs available to the subscribers of these streaming platforms.
Back in 2019, Taylor fought with Scooter Braun over the ownership of her first six albums. Since she couldn’t own them, she decided to re-record and release newer versions of them to reclaim ownership of her songs. Her music catalog is now worth about $400 million.
"Taylor Swift's catalog of music reigns supreme in both the digital and terrestrial radio formats, seemingly amassing an average of over 4 billion streams and 1.2 billion in airplay impressions per quarter in the U.S. alone during 2022 and 2023," Alex Heiche, CEO and founder of Sound Royalties, told CBS MoneyWatch. "The ongoing demand for her music across all platforms is fueled by strategic re-recordings of albums, a catalog-spanning Eras tour, and her pop culture presence," he added.
Property Values
Taylor Swift owns four homes in total, including a condo and an estate in Nashville, Tennessee. She also has an estate in Los Angeles, an apartment in New York City, and a seaside summer home in Rhode Island. These real estates combined add an estimated $110 million to her net worth.
Taylor also earns about $80 million from record sales. While most people have stopped producing physical records, Taylor believes that this is still a popular way to buy popular music tracks.
Author Bio
Alyaziah Hayat is a 23-year-old journalist covering history, finance, crime, and pop culture news and events. She has an eye for detail and is always looking for the next big story. Looking to work with her? Reach out here!
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